Close your eyes. Think “jeans.” Now open. They were 501® Originals, right? With a classic straight leg and iconic styling, they’re literally the blueprint for every pair of modern jeans—burned into the world’s collective cortex ever since Levi Strauss (the man himself!) In 1873, Levi's ® invented the blue jean. What started as a piece of clothing for the American worker quickly became an icon of American style around the globe. And every Levi's ® style is crafted with the same high standard of craftsmanship and quality they've always been known for. Worn by everyone from miners and rebels to rockstars, Levi's ® aren't just made to be worn, but to be lived in, too.